How to Get More Clients Online
Mastering Lead Generation is the key to getting more clients and growing revenue as a company.
For the past 7 years, I helped over 100+ B2B businesses generate leads and close deals as a Lead Generation Consultant.
I have helped companies generate thousands of qualified leads and helped them grow online.
Here I am giving 11 pieces of practical advice to get your company growing, help you land more clients, increase income and build a great online reputation.
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Tip #1: Prioritize online lead generation.
When we are first starting out our companies, we think sending out emails and going to events will drive our revenue and income.
As you probably know, this is further from the truth.
It’s not until we fail a couple of times that we start to think, “What specifically is going to help my company grow?”
It took me 6 months to realize sending going to events and creating websites wasn’t what was impacting my growth.
Prioritizing Lead Generation and building relationships was.
Focus on Lead Generation and building relationships.
Tip #2: Setup your LinkedIn Profile to generate conversations
Many people lose a lot of opportunities on LinkedIn because they haven’t optimized their LinkedIn Profile to attract and convert profile visits to conversations.
LinkedIn is the #1 Business Platform in the World. It has been used by close to 800 million users in the world.
According to LinkedIn, 33% of these users are “decision-makers” of a company. That’s a lot of decision makers in one place.
Improve the following 4 areas to increase more conversations.
Your Headline – Explain who you are | Who and how and what you solve | key skills
Your Profile – Get a professional or near-professional headshot
Your Banner photo – Create one using Canva. Bullet one problems you solve clients.
Your Recommendations – Ask your past clients, colleagues and managers for one
Tip #3: Create a dedicated website for showcase you
Many people think it’s too complicated, time-consuming, or expensive to build a website.
In 2021, none of those things are true.
For a consultant or business, having a website shows people that you are professional, credible, and trustworthy.
Here is what must be part of your site:
Header: I help freelancers build their businesses to $3M+
Highly-valuable long blog post: This blog
Services and Benefits: 1-1 Coaching, Consulting, Done-for-You Service
Show testimonials
Show sample projects
Call to Action: email address, phone number, or contact form
Focus one these key areas to structure your website.
You can create websites and landing pages easily with software like Squarespace, Carrd.co, or Wix without needing to set up complicated hosting or coding.
Don’t leave any more deals on the table because you have no site.
Get building today.
Tip #4: Create helpful action-oriented content
A quick story:
The hardest part of my journey was creating content that was helpful for my people.
Then, I met Justin Welsh.
He taught me that randomly posting my thoughts on LinkedIn isn’t going give me the results I wanted.
He taught me creating helpful action-oriented advice is the right way to help people and grow my company.
As soon as I started focusing on creating helpful action-oriented content, everything changed.
Here is my process I learned from Justin:
Learn from the pros – consume other’s content
Quickly brainstorm ideas and right it down
Write headlines ideas for your customer. Focus on solving problems and achieving their goals.
Use bullets identify your key ideas or actions customers should take
Fill the content
Edit ruthlessly
Schedule or post
Creating helpful-actionable content shows your expertise and credibility.
It shows people that you can do the job.
Start creating content today.
Tip #5: Practice consistency
Change happens slowly, and then all at once.
In the beginning, you might feel like you might not know everything to get started correctly. Don’t worry we all been there.
Get started with what you know already and what comes to your easily.
Hardest thing for me was creating content for LinkedIn.
I blocked off 10 hours to create 10 pieces within 10 days.
My teacher told me it doesn’t have to be perfect.
Create anyway.
Make improvements as you go.
The key to seeing long term results comes from consistency.
Practice everyday.
It will get better.
Tip #6: Distribute content on the right channels
If you are a professional, you should post on LinkedIn
If your business is fashion, you should post on Instagram.
If you are in tech, you should post on Twitter.
Find out where your customers hang out online and add value.
Answer their questions.
Point them in the right direction.
Schedule call with people
You are there to make meaningful connections with people
Give them what they need to get from point A to B as soon as possible.
Tip #7: Automate your work whenever possible.
Whenever possible, automate your repetitive work.
Since I have a problem with consistent writing, I write about a month’s worth of content at once.
Then, I will use software like Zoho Social to schedule and post them. It will post without me needing to be there.
Since I don’t like scheduling meetings, I use software like Calendly to automate my scheduling and follow ups.
To schedule and automate emails, I use software like ActiveCampaign.
If you want documents to be signed quickly and store them in a safe place, use a platform such as DocuSign.
That’s the stack I use for automating.
Advice #8: Actively collect testimonials and display them everywhere
If you are not asking for testimonials, you are leaving a lot of leads and money on the table.
People love reading reviews and recommendations.
When was the last time you didn’t read a review before you bought something?
Same thing happens when other people are looking for people to work with.
If you have recommendations, it builds instant trust and credibility with your skills and abilities with anybody who reads them.
Recommendations and testimonials are the primary source for building trust online.
You can automate this process through email or send it manually.
According to G2, over 92% of people said they would buy a product or service if there is a trusted review.
Ask for one from your colleagues, clients, or managers.
Use LinkedIn to send at least 2 recommendations per week.
You can also use software like testimonial.to to collect all your testimonials in one place.
Advice #9: Answer questions in Q&A platforms
Your ideal customers are looking for answers in Reddit, Quora, or through industry forums.
Do research to figure out where your clients spend time. Itl worth the investment for your company.
When you find where they are, spend time understanding your customers.
Provide them meaningful action oriented answers.
Don’t know the answer? Research. Then help.
Set up a complete profile on these platforms with links to your LinkedIn or website.
That way, people who read your answers can easily find you if they need.
Tip #10: Build a email list
Email generates $42 for every $1 spent.
It has higher ROI than any other marketing channel available.
Building an email list is the number one key to developing a successful long-term for any business.
Creating an email list gives you direct repeatable access and ownership over your leads.
Here few things you can do add value and help people in your list:
Newsletters
Educational/blog content
Promotions
Product or service announcements
You can also send reminders for booked appointments
Ask for referrals and testimonials.
If you are low on work, you can always reach out to your email list and see if needs help.
You sending emails accomplishes 4 things for you.
Helps to establish you as an expert
Shows clients what you can do
Builds trust
Keeps you on top their mind
Use email software like Mailchimp or ActiveCampaign to schedule and automate your emails.
Give 80% of the time and ask 20%.
Start building out your list today.
Tip #11: Narrow down on your clients #1 challenge and solve it
What are the biggest challenges your customers experience?
Don’t know the answer? Learn. Study. Ask.
Knowing your clients’ major challenges will help you create content that helps them and you succeed.
Create a 500-word blog post, 15-minute video or 5-page ebook solving your clients’ key problem.
Get their email address in order to access the content.
Send them an email thanking them for downloading.
Ask them if they want to get a 20 minute call with you and personally ask you clarifying questions.
If they need more help, send them to your paid booking page.
Price low and increase as you get more clients.
